Semalt Unveils 4 Surefire Lead Generation Concepts
Digital marketing campaigns help to generate leads for the business. It is not an easy task and takes a certain amount of tuning to get it right and maximize on output. All high-quality leads have the potential to convert. It means attracting people to a website and convincing them to give up their information with the hope that they find some value in what one is selling.
Fortunately for marketers, there are ways in which they can boost their quality leads.
Michael Brown, the Customer Success Manager of Semalt, elaborates on the tips for those struggling with low conversion rates as a result of poor generation strategies:
1. Product Great Content
Content is of paramount importance to the business. To generate quality leads, a marketer must have good content as well since it is the content that attracts consumers to the site in the first place. In addition to this, it is 62 percent less costly than traditional marketing and generates up to three times the amount of leads. Even so, one requires a targeted audience for the strategy to work. Target audience allows people to pinpoint pain points, then outline solutions, and prompt visitors to take action.
2. Distribute Mindful Content
Without a good distribution strategy, all the effort put into creating content will go to waste. The objective is to allow all potential customers to find content and must get intentional in how one gets it in front of them.
The best idea is to conduct some behind the scenes search engine marketing and optimization (SEM & SEO). Organic website traffic is among the leading sources of high-quality leads according to Formstack’s state of lead capture report. Giving SEO and SEM enough attention will have customers using keywords to find the content. Also, incorporating social media accounts relevant to the target audience is significant as it helps to share content strategically.
3. Mobile-Friendly Forms of Content
Once users get to the site, the goal is to get them to convert. Converting means having the customers provide information about themselves through an online form. The increased use of mobile phones requires online marketers to design mobile friendly forms in a bid to maintain high rates of conversion. Optimizing mobile forms means considering how they appear on smaller screens. Users should not find it difficult to complete the forms on their mobile devices. The input boxes should stretch across the screen, scrolling should keep to a minimum, and a minimal call for the desired action with clarity.
4. Monitor Performance
For a marketer, the job is never over as it requires constant refinement. Tracking the performance of the website with Google Analytics helps determine which of the marketing efforts work. Consequently, optimizing them and scaling these efforts adds on to the benefits accrued from marketing using these efforts. Form insights help identify bottlenecks and the possible hindrances to marketing efficiency and conversion.
A strategy that generates leads and works for a certain business remains effective as long as it attracts customers to the valuable content on the website. When the marketer uses an optimized form, they assure the business of a possible conversion. Finally, continually monitoring data helps to refine efforts also helps create quality leads.